ChinaMobile Phone Market Report September, 2016
Published by China Academy of Information and Communications Technology October, 2016
Part 1. Overall Mobile Phone Market in China
September domestic mobile phone shipmentsreached 47.7 million units, up13.1percent year over year. 122 new models were released in the month, up 8.0percent year over year. YTD domestic mobile phone shipments reached 399.7million units and YTD number of new model release reached1143, up7.7 percent and down 1.6percent year over year, respectively. Chart 1: Domestic mobile phone shipmentsfrom September 2015 to September2016
60 50 40 30 20 10 0
87% 88% 87% 89% 89%
92% 90% 93% 94% 94% 95% 93% 90%
42 53 37 11% 11% 11% 9% 2% 1% 2% 2% 9% 1% 22 7% 1% 9% 1% 6% 1% 5% 0% 6% 1% 5% 0% 6% 1% 8% 1% 56 49 50 51 48 48
60% 45 43 45 40% 20% 0%
Part 2.Development of 4G Mobile Phones
September domestic 4G mobile phone shipments were43.0million units, up17.4percent year over year, and represented 90.1percent of the total shipments. 99new 4G models were released in the month, up 11.2 percent year over year, accounting for 81.1percent of the total new models this month. YTD domestic 4G mobile phone shipments were 368.7 million units, up 18.6percent year over year, and represented 92.2 percent of the total shipments. YTD number of new model release reached 975, up14.4 percent year over year, accounting for 85.3 percent of the total new model release.
Out of the total 4G mobile phone shipments this month, 73.7 percent of which were all networks supported, and81.6 81.6%, 97.5%,80.9%, 74.5% % of the 4G mobile phones shipped supported FDD LTE, TD-SCDMA, SCDMA, WCDMA WCDMA, cdma2000 network, respectively.
Part 3.Local Local and MNC Brands of Mobile Phones
September mobile phone shipments by the local brands reached 40.1 million units, up15.1percent percent year over year, accounting for 84.0 percent of the domestic mobile phone shipments. Number of new model models released by the local brands(113 units)increased units) by 8.7 percent year over year, and represented 92.6percent percent of the total number of new model release in the month. ents by the local brands reached reached357.9million million units, up 16.6 YTD mobile phone shipments percent year over year, and accounted for 89.5 percent of the domestic mobile phone shipments. Number of new models released by the local brands (1087 units) decreased by 1.2percent year over year, representing 95.1percent of the total number of new model release in the domestic market. Chart 2: September 2016 mobile phone shipments by local and MNC brands
MNC Brands 16.0%
Local Brands 84.0%
Part 4.Development evelopment of Smart Phones
September smart phone shipments were were43.2million units, up 15.8 percent year over o year, and accounted for 90.5percent percent of the domestic mobile phone shipments in the month.Of the total smartphone shipments shipments,33.7 million units were Android-based.
YTD smart phone shipments were 370.7million units, up 13.5percent year over year, and represented 92.7percent of the YTD domestic mobile phone shipments. Of the total smart phone shipments, 309.4million units were Android-based. In September, 99 new smart phone models were released, including 70Android smart phones. Number of new smart phones released in the month was up 10.0 percent year over year, and accounted for 81.1 percent of the number of new release. YTD number of new model release reached 980, including 700Android smart phones, up7.8 percent year over year, and represented 85.7 percent of the YTD total number of new model release.